For our client, a leading internet entertainment service company, we are looking for Consumer Products Marketing Specialist DACH (m/f/d) - Berlin

Ref.: 108673

About the role:

Mission That’s where you come in. We’re seeking someone to drive retail brand/marketing campaigns and executions for the Consumer Products team. As the Consumer Products DACH Marketing Specialist you have extensive knowledge of major DACH brands and retailers.

• Define the right marketing and media mix to amplify partner/retail marketing campaigns (i.e. in-store communication, e-commerce, social commerce and launch events, etc) while having creative excellence top-of-mind
• Develop 360 campaigns with retail marketing focus (across mass & specialty accounts) to support key titles while managing the execution of all omnichannel tactics
• Work with licensees on the execution of retail-specific campaigns while integrating key partners into bigger retail initiatives
• Key understanding of retail account strategies and core consumer trends to provide solutions that are break-frame while being executable at retail
• Expert on digital and social campaigns on defining effective ways to drive engagement and sales of products through custom content, influencer partnerships, SEO, display, & sponsored product campaigns
• Partner with retailers, licensees, and internal cross-functional/global teams on the development, execution, and amplification of marketing programs
• Be an internal and external champion of the opportunity and vision with regard to our marketing strategy and push for innovation, out-of-the-box ideas, and unique campaigns.
• Partner with agencies and creative teams for marketing concept developments
• Ability to project manage multiple projects at once within a very fast-paced environment while also involving all our cross-functional teams
• Manage and maintain retail budget

Requirements:

• 8+ years of marketing experience within consumer products or retail-related industries
• Knowledge of mass, specialty, and e-comm marketing account
• Robust knowledge of the licensing landscape with strong contacts and network across key markets within the EMEA licensing & retail landscape
• Robust knowledge of social and digital marketing
• Knowledge of retail and industry trends
• High level of organizational skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines
• High flexibility to travel in Germany (and occasionally across EMEA TBC).
• Fluent English and German mother tongue are mandatory

For over 30 years, Nash direct has been helping remarkable people to win exciting roles at world-leading technology companies in Germany. Our Mission is to give our employees the best possible experience in working with us.

Interested? Then we would love to receive your application!

Marlena Marzano Monterosso

Senior Recruiter

Nash direct GmbH

Leonrodstraße 52

80636 München

Mobile: +49 (0)151 11 32 34 15

Email: marlena.marzano@nashdirect.de