For our client, a leading multinational technology company specialising in internet-related services and products, we are currently seeking an Marketing Manager - EMEA (m/f/d) for a temporary assignment based in Hamburg.
Ref.: 118423
Description:
As a Marketing Manager, you independently drive marketing initiatives from insight to execution. You lead user and market research, develop and manage medium- to large-scale campaigns, and partner closely with Product and Sales to address user needs across the life-cycle. You contribute strategic recommendations, improve processes and tools, and serve as a subject-matter expert for key products and marketing practices. You also help foster an inclusive, accountable team culture with a strong focus on DEI and collaboration.
Key Responsibilities
- Contribute to the development of regional or functional marketing plans by analysing the portfolio, prioritising goals, and defining positioning to effectively reach target audiences.
- Lead and manage medium- to large-scale marketing campaigns across channels, including assets, communications, and programs. Analyse performance, optimise results, and support OKRs.
- Define research needs and scope, and manage or guide user research in collaboration with internal and external partners.
- Develop and roll out product marketing strategies and content frameworks across channels with minimal guidance. Define, track, and analyse qualitative and quantitative product and business metrics.
- Assess market size and opportunity, identify growth areas, and collaborate cross-functionally to build hypotheses, positioning, and go-to-market strategies for new products and features.
- Generate user insights to inform product development and marketing strategies, advocate for the user experience, and promote engagement across touch-points.
- Develop product positioning, value propositions, and messaging, ensuring consistency with brand voice and adapting for different audiences and channels.
- Create and iterate marketing content in collaboration with cross-functional and production teams to ensure alignment with product strategy and content standards.
- Act as a subject-matter expert for assigned products or features, providing insights on market trends, product development, and marketing strategy.
- Foster an inclusive and psychologically safe team environment by modelling inclusive behaviours, encouraging diverse perspectives, and supporting DEI initiatives in meetings and projects.
- Uphold company Core Values and Code of Conduct, exercising sound judgement and accountability.
Your profile:
Proficiency in:
- Product positioning and brand management
- Consumer behaviour and storytelling
- Campaign planning and execution
- Client and partner management
- Situational leadership
- Marketing briefs and go-to-market strategies
- Data analysis and insight synthesis
- Language Requirements: Full professional proficiency in German and English
For over 30 years, Nash direct has been helping remarkable people to win exciting roles at world-leading technology companies in Germany. Our Mission is to give our employees the best possible experience in working with us.
Interested? Then we would love to receive your application!
Marlena Marzano Monterosso
Senior Recruiter
Nash direct GmbH
Leonrodstraße 52
80636 München
Mobile: +49 (0)151 11 32 34 15
Email: marlena.marzano@nashdirect.de
